ISSUE No. 002 · Personal Edition · Est. 2026
Thursday, September 17, 2026



August shipments rose 9.1 percent as the industry's year-long slump finally starts to turn, even with America and the Middle East still lagging.
Swiss watch exports grew 9.1 percent in August to 1.7 billion Swiss francs, and the 12-month rolling average turned positive for the first time in two years. The gains came despite continued softness in two of the industry's key markets: U.S. shipments dropped, and sales to the Middle East kept dragging on the overall total.
It's the clearest sign yet that Swiss watchmaking is climbing out of the downturn that's dogged it since 2024, even if the recovery is uneven across regions. With gold and silver prices volatile and industry groups like the Watch and Jewellery Initiative 2030 pushing brands toward recirculating unworn stock, how quickly the U.S. and Middle East come back will shape whether the rebound holds.



The New York label's new North Face collaboration revives 30 pieces built on old silhouettes for fall/winter 2026.
Aimé Leon Dore and The North Face have unveiled a 30-piece collection for fall/winter 2026, built around archival silhouettes pulled from the outdoor brand's back catalog. The lineup spans apparel and accessories, continuing a partnership between the streetwear label and the technical outerwear giant.
It's the latest example of a heritage brand leaning on a smaller, design-forward label to reinterpret its own history rather than simply reissue it — a formula that's kept collaborations like this one relevant well past their first drop. Expect the archival approach to keep showing up as more legacy outdoor and workwear brands look for ways to feel current again.



The rapper is giving $1 million he earned opening for Ed Sheeran to Palestine aid, and daring Robert Kraft to match it.
Macklemore announced he'll donate $1 million — his earnings from opening on Ed Sheeran's tour — to Palestine aid efforts. In an Instagram post, he directly called out Patriots owner Robert Kraft to match the sum, writing, "Whatever we disagree about, perhaps we can agree on this: Palestinian lives are worth protecting."
It's a pointed, public gesture from an artist who's been vocal about the war before, using his own tour paycheck rather than just a statement. Whether Kraft responds — and whether other artists on major tours follow suit — will say a lot about how much appetite there is in the industry for this kind of public pressure.
See you tomorrow ♡
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